Project Overview
A workspace that competes on experience cannot be sold like a listing of square footage.
The Work Project’s proposition is the quality of the space and the service wrapped around it. That is precisely what the flexible-workspace category’s standard web format, a grid of locations, a price per desk, a form, is worst at conveying.
The site had to carry the feel of the spaces while still doing the practical job: helping someone find the right building and start a conversation about it.
My Contributions
I contributed to the UX and UI design of The Work Project’s digital experience, focusing on how potential members discover, explore and enquire about workspaces. The challenge was to translate a premium, hospitality-led physical experience into a digital journey that still felt engaging while making practical information easy to find.
I worked on the location-led experience, designing workspace and location pages that balanced visual storytelling with useful details such as facilities, transport, floors and suite information.
The goal was to help users get a feel for each space while giving them enough information to decide whether it was right for them.I also worked on the tour booking and enquiry journey, connecting enquiries to the selected location and user requirements.
This meant thinking through the journey from the initial discovery of a workspace all the way to taking the next step and booking a tour.
Throughout the project, I worked across UX, UI, interaction design and prototyping, collaborating with the wider team to turn The Work Project’s brand and hospitality positioning into a digital experience that was both visually distinctive and easy to use.
