Hey there!

I'm Syahmi Nordin

I'm a Product Designer based in Malaysia, with around 10 years of experience designing digital products across different industries and teams.

I enjoy taking messy, complicated problems and turning them into experiences that feel simple, clear and useful.

Whether it's a consumer app, enterprise platform, SaaS product or corporate website, I'm usually most interested in understanding why something isn't working before figuring out how it should look.

My Career so far...

Most of my career has been spent in an agency environment, which has given me the chance to work across a pretty wide range of products, industries and teams.

I've designed mobile apps, loyalty platforms, enterprise tools, SaaS products, corporate websites and MVPs for brands including BonusLink, EDOTCO, TNB Research, Piktochart and Tomei GoldNow.

Working across different types of projects has taught me how to adapt quickly. One project might involve simplifying a consumer journey, while another means figuring out how an engineer or operations team works with complex data every day.

Over time, my role has grown beyond designing screens. I enjoy getting involved earlier. Understanding the problem, talking to users and stakeholders, mapping journeys, challenging assumptions and figuring out what the product actually needs before jumping into UI.

I work closely with product managers, developers, business stakeholders and other designers throughout the process. I'm also a big believer in building systems rather than one-off screens, which is why design systems, reusable components, prototyping and design tokens have become a big part of how I work.

I'm now looking to take the next step in my career, bringing together my experience in UX, product thinking and visual design while becoming a more strategic and AI-native designer.

I'm drawn to teams where designers have a seat at the table, problems are worth solving, and there's room to experiment, challenge ideas and build things that people genuinely find useful.

Product Design
UX Design
Prototyping
HCI
Branding
UI Design
UX Research
Design System

Want to get in touch?
Drop me a line!

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