Project Overview
BonusLink’s digital ecosystem had grown over time, with its website, mobile app, merchant tools and internal systems evolving independently.For members, this created a fragmented experience.
Everyday tasks like logging in, browsing rewards, redeeming points, tracking orders and managing cards often felt like separate products.The redemption journey was one of the biggest pain points.
Navigation was unclear, payment options were inconsistent, and the checkout experience no longer matched what users expected from a modern e-commerce platform.
On the merchant side, partners like Shell had their own challenges. Redemptions, billing, user management and transaction tracking still involved manual processes, spreadsheets and back-and-forth communication.
At the same time, legacy technology and APIs made it harder for the business to move quickly.
The challenge wasn't simply to redesign the UI. It was to bring these different experiences together into something more consistent, scalable and easier to use.
My Contributions
I worked across multiple parts of BonusLink’s digital ecosystem, from the member experience and Shell campaign journeys to the Merchant Portal.
I led the UX/UI design process from user flows and wireframes through to high-fidelity UI and prototypes, translating business and technical requirements into practical user experiences.I also developed reusable components and design patterns in Figma, helping create a more consistent design language across different products and experiences.
Throughout the project, I worked closely with product, engineering and business stakeholders to balance user needs, business goals and technical constraints.
